The Internet has changed the client/customer relationship into a digital exchange devoid of human contact, and the emotional gap between the customer and brand is now wider than ever before. Image personalisation is about creating an emotional engagement between the customer and your brand to address this problem.
Testing has showed a 40% increase in click-to-open rates for campaigns featuring image personalisation compared to control groups not featuring image personalisation. Metrics not often achieved by marketers!
By integrating personalised images into your online strategy, you can create “feel good moments” at customer touch points to dramatically enhance your customers’ emotional attachment to your brand.